Category: NEWS

Twitter

Twitter is an American microblogging and social networking service on which users post and interact with messages known as “tweets”. Registered users can post, like, and retweet tweets, but unregistered users can only read them.

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info@msoft.af February 3, 2020

Instagram Is Testing Emoji Reactions for Direct Messages

I mean, it seems almost too obvious, now that Twitter’s done it, but Instagram is reportedly also testing out quick emoji reactions for direct messages in the app.

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info@msoft.af February 2, 2020

LinkedIn Reaches 675 Million Members

LinkedIn Reaches 675 Million Members, Continues to See ‘Record Levels of Engagement’

Microsoft has once again reported that LinkedIn saw ‘record levels of engagement’ over the last three months of 2019, while the platform also continues to expand its audience across the globe.

The findings are listed in Microsoft’s FY20 Q2 report, which the company published this week, outlining its key performance highlights in the most recent period.

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info@msoft.af February 2, 2020

Facebook Publishes New Data

Facebook Publishes New Data on How Marketers Can Connect With Concertgoers [Infographic]

With music fans increasingly turning to social media to learn about upcoming band events, Facebook has this week published a new report into how music industry marketers can utilize social platforms to better connect with fans and related audiences.

According to Facebook, live events are becoming a bigger deal over time. Various research reports have suggested that younger audiences, in particular, value experiences over things, and Facebook says that, now, some 57% of internet users would prefer to spend money on a unique experience than a status brand.

And the stats show that live concerts play a key role within this category.

As per Facebook:

“It’s no surprise that music lovers are increasingly gravitating toward concerts. By 2023, live music ticket sales globally will exceed $25 billion, which is an increase of 14% from 2019.”

In order to provide more marketing insight, Facebook commissioned a survey of 586 US adults who’ve purchased a ticket to a concert that they’ve personally attended in the last 12 months. You can read Facebook’s full report here (including region-specific variants), or check out the infographic overview below, which highlights some key trends of note for music marketers.

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info@msoft.af February 2, 2020